Oct 01 2009
You Say You’re Different, But Are You?
Are your really different? Do you really look different when you show up in front of the prospect? Is your sales process so different that a prospect can pick you out of a group and say, “I want to do business with that company because of how they execute the sales cycle”? Probably not.
It’s been a tough year, but still there’s a lot of business out there. So Bill Caskey of Inside the Sales Mind, challenges you over the next 30 days to think…really think…about your business and how different you really are. You can’t say you’re different, you have to demonstrate it.
I agree. Being different is in the nature of your business. “Different” or aka “successful” companies, approach business in a very proactive and creative manner in the hardest of times. I could go on, but this topic warrants a full blog post!
Kathleen Steffey
Could not agree more. As I like to say, if we rank marketing content on a scale of 1-10 with 1 being crap and 10 being great — I like to say you need to be a 12. 10 is not longer good enough.
You need to be a Purple Cow, as Seth Godin says. You need to break the mold. You need to get them to say “Wow!”
That’s the world we live in today.